Yamaha Corporation established the new brand promise "Make Waves" as our pledge to our customers. Yamaha unveiled the new brand promise at the 2019 NAMM Show, the world's biggest music products trade show, held January 24-27 in Anaheim, California. President and Representative Executive Officer Takuya Nakata explained the new "Make Waves" concept at the "Yamaha All-Star Concert on the Grand," a major live event held as part of the 2019 NAMM Show.
A brand promise expresses clearly and simply the value Yamaha offers its customers. The expression "Make Waves" captures the moment when customers feel enthusiastic excitement. Yamaha wants to be a company that inspires its customers’ passion and helps them make a step forward to express their individuality, emotion and creativity.
In April 2019, the Yamaha Group will begin to implement the new brand promise worldwide.