The first one pictured here was released in 1983 and featured the newly-developed ME keyboard. It indicated that the power and performance of a grand piano was now available in an electronic keyboard. From its inception, the Clavinova made it possible to recreate the feel and sound of an acoustic piano in an electric keyboard.
Clavinova 35th Anniversary Special Site
The 1980's catalog featured the image of Stanislav Bunin, the young pianist who took the world by storm when he won the International Chopin Piano Competition in 1985 at the age of 19.
From the 1990 Clavinova CLP Catalog. These pictures are a reminder of the lifestyles and room interiors of the day.
Three models—the CLP-650, CLP-550, and CLP-250—are shown here.
In 1992 the cover of the catalog featured a handwritten score of "Misty Lake Louise," a masterpiece by pianist Yuki Kuramoto who helped develop and promote the Clavinova. "Misty Lake Louise" was also utilized as a demo song on several models, and was well-loved by many Clavinova users.
The white model piano was introduced for the first time in 1991, joining the black and wood-grain finishes. It was featured on the cover of the CVP-75WH catalog.
This advertisement and catalog was created under the direction of Yozo Nakamori, using illustrations from "The Birds of America" throughout the catalog.
Some of the text in the catalog is shown below.
"Into the sounds" (mori-no-oto e)
The forest is full of all kinds of sounds—the chirping of birds, the gurgling of a brook, and to the wind sweeping through the trees. From time to time, these sounds echo in harmony, or form an ensemble to create a singular expression that we perceive as music. Perhaps the ideas for famous songs penned by great composers were born from these melodies created by nature. The enjoyment of sound—this is fundamental to music. The Clavinova lets you perform using the sounds of many different instruments, using piano techniques with which you are already familiar. The wonder of electronics has created new ways to enjoy sound. We might even say that we’ve created a colorful forest of beautiful sound... this the very essence of the Clavinova.
Following on from "The Birds of America," this was the second catalog created under the direction of Yozo Nakamori, and featured beautiful and refined modern visuals based around the theme of "a forest of sound and birds." As with the previous catalog, this was also popular, playing a part in presenting the Clavinova as a high-quality, "new and authentic" instrument.
The last catalog in the "Clavinova Forest" series appeared in 1994. Throughout these forest-themed catalogs, we sought to consistently convey the idea that although the Clavinova is a digital piano, it embodies the warmth of trees, offering an experience that is extremely close to that of a real acoustic piano.
The CVP series catalog from 1996 pictured a Clavinova fairy on the cover to "guide you to the enjoyment of music and the fun of playing." The CVP offered a variety of ways to play the instrument beyond the standard piano. Auto-accompaniment was one such function.
Around the year 2000, the shape of the music stand on the Clavinova was standardized to resemble the music stands on grand pianos. This iconic shape also became the symbol of the Clavinova and served as an assurance of high quality for over a ten-year period.
From the 2003 Clavinova CLP Catalog. These pictures are a reminder of the decors and room interiors popular at the time.
The lineup shown features instruments in light brown colors such as mahogany and dark rosewood.
A completely new Clavinova design made its appearance in 2005. With a focus on interior design, this compact and sleek design made a bold departure from the typical piano. The design could only be achieved in a digital piano as the traditional string and hammer design of acoustic pianos could never be so compact. This model is now sold as the MODUS series.
Advertising visuals for the CVP-400 Series from 2007. The copy used was “The fun of playing, and the joy of performing, always at your side.”
Pianist Yurie Miura features in the 2007 advertising visuals for the CLP-280, which express the concept of “deep, deep sound.”
The key visuals for the CLP-380 advertising from 2008. The copy used in this advertising reads “Sound that blooms with pride.”
The main visuals used for the 25th anniversary of the Clavinova in 2008, exactly 10 years ago. The copy reads, “Perfecting the Music Making Experience.”
Designed by Nobumasa Tanaka of the Yamaha Design Laboratory, the Clavinova logo has remained unchanged since the line was released in 1983. In addition to the logo, Tanaka was involved in the product design of the Clavinova (YP-30/40), and poured his efforts into expressing a logically consistent worldview for the Clavinova brand— in both product and logo design.
The logo was designed with the awareness of being "not too traditional or advanced, but familiar—an orthodox logo that stands the test of time." It embodies the Clavinova elements of style, authenticity, familiarity, musicality, and rhythm.
The Clavinova logo continues to be loved 35 years after its creation, as a timeless creation that never feels old.
Comments on Clavinova
The CLP Series captures the soul of a remarkable concert instrument in a digital piano to deliver a grand piano performance in a more personal environment. From the feel of the pedals to the touch of the keyboard and the rich, resonant tone, the CLP Series provides an authentic grand piano experience that will inspire you to take your playing to new heights.
The all-new CSP Series gives you the ability to play the songs you always wanted to play, featuring state-of-the-art smart technologies and concepts that let you fulfill your dream of performing on a piano.
A true chameleon; the versatile CVP Series can assume a variety of roles; one moment a fine concert piano, the next an expressive string ensemble. With stunning sounds and a range of vocal functions, the CVP Series is the perfect partner in your musical endeavors.